JVWeekly.com

The Value of Data Velocity in Marketing

by Rick Marrufo
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I’m working on some interesting stuff as it relates to both bigger businesses as well as small businesses. I’m interested in how better use of data could open up a whole big slice of not-yet-tapped economic value for companies (again both bigger and smaller). It’s times like this where I feel bad for people who think I’m the “social media guy.” I’m thinking about velocity as it applies to marketing. Meaning, if we knew something faster, could we add more value and help someone better? Velocity as a Marketing Tool I was in Atlanta the other day for 20 hours. […]

The Secret Empire Decades in the Making (and how you can start yours and get there faster than me)

by Rick Marrufo
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I started blogging back in 1998. I had no idea what it was going to turn into. But over the last handful of years, I’ve known more and more what this all CAN do together. A Peek Into How This All Threads Together for ME I’m sharing MY personal setup. You can do yours any which way you want. But There’s some method to the madness, and it’s all contained in that picture above. I wanted to show you how it works for me. Continue Reading The post The Secret Empire Decades in the Making (and how you can start […]

How My Mom and Dad Became Drug Dealers and Why You Should Switch to Rainmaker

by Rick Marrufo
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My mom (and sometimes my dad) blog quite regularly on a site called Mom Pop Pow. I can’t post the link, because it’s thrashed with spam right now. The site was hacked. Last time Mom checked, there were many WordPress plugins that needed updating. Those might be the culprit, too. WordPress maintenance can be a part time job, I swear. And even if everything were 100% buttoned up, there are still malicious people out there looking to take over your site. It’s happened to me. Twice. Expensively. So Now My Mom and Dad are Drug Dealers You’d think that if […]

Economics For Five Year Olds

by Rick Marrufo
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There is a man. It is always a man. This man owns lots of workshops and employs lots of workers. The workshops are overseas. Labour is cheaper overseas. The workshops create no waste and no pollution. The workers in the workshops are busy all year round. The workers make toys, games, computers, consoles and everything […] Source: News Feed

How George Osborne Could Help Small Entrepreneurs – A Tax Allowance For The Self-Employed

by Rick Marrufo
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Article 24 of the Universal Declaration of Human Rights: Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay. Here’s something I’d like to see announced in George Osborne‘s Autumn Statement next week. A tax allowance for the self-employed. Here’s why. Currently, if you are employed […] Source: News Feed