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Why Don’t Some Online Courses Sell?

by Rick Marrufo
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Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all. There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course. In this episode of Unemployable with Brian Clark, Brian discusses: How to be absolutely sure […]

Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

by Rick Marrufo
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Want to put your company on the map? There are many ways you can approach your marketing in order to get eyeballs and grow your business. From press releases that result in media mentions to a great paid campaign for your social media page, and from an ad that gets you seen in search engines to a commercial on TV or an ad on a website, there is no shortage of opportunities to grow your online footprint. A lot of people use the aforementioned tactics to build visibility. When you think about it, online marketing typically encompasses the three standard […]

India Opened The World’s First Solar Powered Airport

by Rick Marrufo
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(adsbygoogle = window.adsbygoogle || []).push({}); The southern city of Kochi is now the proud home of the first airport in the world solar energy. On August 18, the Cochin International Airport Limited (CIAL) -India international largest in terms of passenger traffic to any ordered 12 megawatts (MW) of solar projects fourth airport. The airport already had a solar power plant of 1 MW, which can produce 4000 units of electricity per day. With its new solar power station, the airport can now produce 60,000 units of electricity per day, which is more than enough to meet their daily needs. “We […]

How to Effectively Publish on LinkedIn, Part 3

by Rick Marrufo
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In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse. The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members. In this episode of The Missing Link, hosts Sean Jackson and Mica Gadhia — along with special guest Katie Carroll — discuss: Why LinkedIn Pulse is where you want to be How to understand content duplication How to build traffic on LinkedIn Best practices for self promotion (you’ll definitely want to hear this again) A cool trick […]

5 Hacks to Make the Most of Social Advertising on Mobile

by Rick Marrufo
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Social and mobile are exploding. That much is a given. With the powerful insights and data that social brings to the table, and the far stretching reach mobile offers, when we put the two together we’re left with digital’s power couple. Perhaps these numbers will paint a better picture: on Pinterest 92% of users are logging in via their mobile devices, compared to 86% of Twitter users and 68% of Facebookers, not to mention mobile-only networks like SnapChat and Instagram. Needless to say, social on mobile is definitely where you want to be. Here are five proven hacks to make […]