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How Neuroscientist Michael Grybko Defines Storytelling

by Rick Marrufo
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Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing. Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define storytelling from a scientific standpoint. If you missed the first two installments of The Writer’s Brain — on How Neuroscience Defines both Creativity and Empathy — you can find them on writerfiles.fm and iTunes. In this file, Kelton Reid […]

The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

by Rick Marrufo
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Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s the panacea for everything that ails you. It’s awesome. Except when it isn’t. Before I launch into what comes next, I want to make it clear that I am a fan of retargeting/remarketing. I use it. I recommend it. I think it rocks. Whether you’re trying to sell a pair of shoes or marketing a SaaS, retargeting has major advantages. It works on social media, general web browsing, and even across devices. Remarketing is a smart technique […]

6 Steps to Building an Audience That Builds a Business

by Rick Marrufo
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It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears. That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement. A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point. […]

How Does a Solar Panel Work

by Rick Marrufo
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(adsbygoogle = window.adsbygoogle || []).push({}); You should be aware that solar panels are classified into two types, these are; ground mounted installations of solar panels mounted on the roof and installing solar panels. Both are technically similar as they are designed to absorb solar energy. However, the only difference between them is their ability to provide comfort adjustment. Here, however, it is how all the solar panels work. Photovoltaic solar panels are covered with silicon crystals. When struck by sunlight, these crystals produce current that carries cable must be stored in batteries. The panels are usually held in an aluminum […]

21 Marketing Experts Share the Top Reasons Why You Should Talk to Your Customers

by Rick Marrufo
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How often do you talk to your customers? If you’re like most of us, probably not as often as you should. One of the biggest mistakes I see marketers make is not talking to customers, asking them questions, and listening to what they have to say on a regular basis. You can learn all sorts of important things by talking to them, for example: The pain-points and frustrations they experience on the day-to-day The exact language they use to describe those problems Questions and objections they have about your product And once you get their feedback you can use it […]