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How Bestselling Author Austin Kleon Writes, Part One

by Rick Marrufo
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New York Times bestselling author Austin Kleon has been called “one of the most interesting people on the Internet” by The Atlantic magazine, and he stopped by The Writer Files to chat about creativity and the writing life. Austin is the author of three illustrated books: Steal Like An Artist, Newspaper Blackout, and Show Your Work!. They’re guides The Writer Files host Kelton Reid recommends to all writers seeking insights for tapping into your endless reserves of creativity and innovation. In addition to being featured on NPR’s Morning Edition, PBS’s Newshour, and The Wall Street Journal, Mr. Kleon speaks about […]

Handing the Mic to Amy Harrison, Your New Hit Publish Host

by Rick Marrufo
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In this episode of Hit Publish, you’ll meet Amy Harrison (your new host!) and learn about the plans she has for the future of the Hit Publish podcast. Yes, Pamela Wilson is handing the mic to Amy Harrison on this episode of Hit Publish. Find out why you’re going to love listening to Amy, and hear what she has in store for the future of the show! Listen in and discover: The story Pamela Wilson has never told you about how the Hit Publish format came about Why Pamela is passing the mic to Amy Harrison: it has to do […]

The Art of Working Between Your Comfort Zone and Your Panic Zone

by Rick Marrufo
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Today’s guest on Hack the Entrepreneur wasn’t always an entrepreneur. He attended Harvard and worked in investment banking at Goldman Sachs, did policy work for the National Economic Council at the White House, and political organizing for the Service Employees International Union. Then he gave it all up to become an entrepreneur. He is the CEO and co-founder of Mic, a leading news and media company for young people. Each month, more than 20,000,000 readers rely on Mic’s unique sensibility to stay informed and make sense of the world. He was also named to the Forbes 2014 30 Under 30 […]

How to Take Advantage of Machine Learning and Kissmetrics to Reduce Churn

by Rick Marrufo
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Oh you, young and motivated SaaS company. I know you very well. You have a disruptive way of seeing things, a cool product, reasonable prices (well…), and just want to make the world a better place. But you won’t be able to do that if you don’t try to understand the behavior of your hard-earned customers. You know (well informed that you are) that the “Leaky Bucket theory” is a real thing. Acquiring a new customer will cost you more than trying to keep the ones you already have. And that’s where Kissmetrics in-app analytics and machine learning can help […]

Why the Most Hated Headline Structures Work So Well

by Rick Marrufo
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A few years back, Upworthy stormed the publishing world — and eventually became the fastest growing media company ever, with 47 million monthly unique views after just 17 months in existence. So what’s their secret? Tantalizing headlines. Headlines you love to hate and hate to click but you click anyway, because you hate not knowing what’s behind that headline more than you hate Upworthy’s headlines. We’ve all fallen for it. The magic behind those headlines boils down to this: they were about issues we cared about, most involved a positive spin rather than a negative one, and, of course, each […]