Online Marketing / 49 posts found

How Developing Your Business’s Point of View Can Explode Your Fan Base

by Rick Marrufo
Comments are off for this post.
In today’s world of consumer content, it can be difficult to stand out. Many companies spend a great deal of time and money developing content but few truly understand how to connect with readers by developing a point of view (POV). A point of view is a valuable content strategy that allows companies to tap into the minds of consumers. Since consumers are generally more connected to one another than they are to a company, developing a business POV is a great way to market directly to customers and increase relateability. Additionally, a strong point of view is a great […]

The Marketer’s Guide to Periscope

by Rick Marrufo
Comments are off for this post.
Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26. That’s just incredible! Want to know the best part? Periscope still “fresh”, and you (as a marketer) have a HUGE opportunity to start growing your network. This is why I decided to create this guide; to show you step-by-step where to start and how to crush it with live video streaming. Let’s get rolling… Fundamentals: How to Develop a Successful Plan As with […]

Avoid These Five Online Advertising No-No’s

by Rick Marrufo
Comments are off for this post.
In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share. You don’t need to be a director to make a movie. You don’t need to be a newscaster to deliver news. And you don’t need to be a stock broker to trade on the stock market. With today’s technology, anyone can do anything, and that includes online advertising. What used to be the exclusive purview of advertising companies can now be done by anyone. You simply decide what platform you want to […]

How Marketing Funnels Work

by Rick Marrufo
Comments are off for this post.
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take. A funnel is the set of steps a visitor needs […]

Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

by Rick Marrufo
Comments are off for this post.
Want to put your company on the map? There are many ways you can approach your marketing in order to get eyeballs and grow your business. From press releases that result in media mentions to a great paid campaign for your social media page, and from an ad that gets you seen in search engines to a commercial on TV or an ad on a website, there is no shortage of opportunities to grow your online footprint. A lot of people use the aforementioned tactics to build visibility. When you think about it, online marketing typically encompasses the three standard […]